Pillar one
Move
Physical
Strength, balance, mobility and the confidence to keep moving safely at home.
For UK home care providers
You started your care business to change how people are looked after. Let's build that into how you deliver it.
The Five Pillars Framework helps ambitious home care providers build preventative care into their offer, helping them deliver more meaningful care for older people, families and carers, and build a stronger business doing it.
The sameness problem
Are your care offers not bringing in the clients you hoped for?
Cover the logos on five home care websites in your area. Could a family tell you apart? When every provider promises the same three things, the only thing left to compete on is price.
What almost every provider says
- Compassionate, person centred care
- Tailored support to maintain independence
- Fully trained, regulated and insured
- Care that treats you like family
All true. None of it distinctive. And none of it gives a self funding family a reason to choose you.
What a prevention led provider can say
- We assess strength, balance and falls risk and act on what we find
- We screen for loneliness, appetite and cognitive change at every visit
- We check the home for hazards every single time we walk in
- We can show you what changed, and when
The Framework gives care companies something different to say because it gives them something different to do.
Sound familiar?
You may be doing good work but still feel stuck
You care deeply about standards. Your team works hard. Your clients and families value what you do.
Yet growth may have slowed. Enquiries may be inconsistent. And when you read your own website next to three competitors, your message may sound uncomfortably similar to theirs.
If that feels familiar, the answer is not a new slogan. It is a more distinctive service Programme.
The Framework
Five practical areas of later life health. One integrated Programme.
Built and tested inside a real home care business, the Five Pillars Programme brings together the five areas that shape whether an older person stays capable, confident and at home, always in the same order.
Pillar two
Think
Cognitive
Noticing cognitive change early and building meaningful engagement into every visit.
Pillar three
Nourish
Nutritional
Nutrition, hydration and appetite: the quiet foundations of everyday capability.
Pillar four
Connect
Social & emotional
Loneliness and emotional wellbeing treated as part of care, not an add on.
Pillar five
Live
Home safety
The home itself: hazards, lighting, equipment and small changes that prevent harm.
Three routes for care providers
One Framework. Different ways to put it into practice.
Every care business starts in a different place. Choose the route that matches yours, or ask us for a Personalised Sameness Report and we will help you work it out.
1 Route one
Pivot your care service to preventative care
Embed the Five Pillars Programme across your existing home care service and build a genuinely prevention led approach to care.
Best for
Providers who want to reshape how they assess, plan, deliver and communicate care across the
business, improving care quality and attracting more self funders.
Explore Route one
2 Route two
Add EverFit: Move in practice
EverFit began as the Move pillar in practice: a structured strength, balance and mobility Programme your own carers deliver. It is expanding to cover other pillars, starting with Nourish.
Best for
Providers who want to test a higher margin private pay service on the rota they already
run, without rebuilding their core care Programme first.
Explore Route two
3 Route three
Combine both routes
Build the Five Pillars approach into your core service while also launching EverFit as a distinct offer: the Move pillar in practice today, expanding to other pillars starting with Nourish.
Best for
Providers ready to create a broader prevention led position and develop a new service
alongside it.
Explore Route three
The Programme
A structured path from insight to implementation
Not a report that gathers dust. A coached partnership that moves your business from an honest starting point to a service Programme your team actually delivers.
1
Scoping
An honest baseline. We look at your business, your local market and your numbers, and give you a written opinion on what the opportunity is worth, including “not yet” if that is the truth.
2
Design
Together we choose what you will be known for, then turn it into a business specific plan: the assessments, the visit changes, the positioning and the measurement.
3
Implementation
Your existing team puts the plan into practice, supported by structured coaching, practical tools and accountability. Existing carers, existing rotas.
4
Ongoing Partnership
Continued training, refreshers and support, so the Framework stays active and the story stays provable as your business evolves.
Partnership benefits include continued coaching, help and guidance, support sessions when needed, marketing help and use of the Partner logo.
Built in practiceNot in a boardroom
Why this is credible
Tested inside a working home care business first
The Five Pillars Programme was developed and put to work inside Abney & Baker, a real operating home care business with real rotas, real carers, real families and real commercial pressure.
That is where we learned the thing that matters most: a prevention led Programme cannot live only in a brochure. It has to make sense for carers, fit into routines, be understood by leaders and be explained clearly to families.
- Designed around existing staff and existing rotas
- No new delivery team and no new software required
- Every tool has been used in a live business before it reached you
What a prevention led approach helps you build
Something genuinely different to offer
A clearer point of difference
A meaningful reason for a family to choose you that is not price, and not a slogan.
A Framework for everyday delivery
Practical structure for improving what actually happens on a visit.
More purposeful roles
Carers become coaches, with practical tools to support preventative care during everyday visits.
A stronger story for families
A clear, honest account of how you support long term independence.
A Programme built around capability
A service designed around what a person can still do, not simply around decline.
A way to track what you learn
Structure for evidencing what you do differently, and improving it over time.
“We don't just help people get up after a fall. We help them not fall in the first place.”The Move pillar, in practice
Where should you start?
Two honest ways in
Start here
See how distinctive your service really is
A Personalised Sameness Report compares your claims and your positioning against the other providers in your local market. Free, and genuinely useful on its own.
When you are ready
Talk it through with us
A 20-minute informative call to ask any questions about the Programme. There is no pitch.
Not sure which route fits?
Start with a Personalised Sameness Report, or book a call with the Five Pillars team. No obligation, and no sales pitch.
An honest note on scope. The Five Pillars Programme is not a medical treatment plan, rehabilitation service or substitute for clinical advice. It is designed to strengthen preventative everyday care for generally well older adults, alongside the right professional input whenever a person's needs require it.